Personalize newsletter
Personalize your newsletter, e.g. to enable a gender-dependent salutation. Weblication® CMS provides you with placeholders for personalized conditions. This allows you to control the output depending on the recipient data.
Personalized conditions are supported in the HTML, the text version and in the subject line. Application examples for the personalized conditions can be
- Gender-dependent salutation
- Conditional display of further information
- Categorization
- and much more
An example of the gender-dependent salutation can be found below. On the left is an example of the condition to be set, which you can do e.g. via the heading of the HTML newsletter. The screen on the right shows how this looks in the newsletter editing.
Beispiel für die geschlechtsabhängige Anrede
[!--#if test="gender = 'female'"--]Sehr geehrte[!--#endif--][!--#if test="gender = 'male'"--]Sehr geehrter[!--#endif--][!--#if test="gender = ''"--]Guten Tag[!--#endif--] [!--firstname--] [!--surname--],
Newsletter editing - Gender-dependent salutation
Note for developers: The personalized conditions are interpreted directly before sending, so that they can be generated anonymously via XSLT and WSL-PHP. Further options can be found in the article via the links below.