If the same content is to be imported identically on several pages, it is best to use reusable content. This content is stored in a file that is read in within the desired pages.
In the BASE, the reusable content is stored by default in the respective content project (e.g. /en/wGlobal/content/elements). These are normal content pages that have defined corresponding content that is required identically in other pages. To import this content, you can use the Weblic®"Integrate content from another page" (see further links below).